Digital Marketer • Data Analyst • Sales Optimization
Data-driven Marketer, Built for Impact
I turn audience signals into strategy—and strategy into measurable growth. Experienced across GTM SaaS, Healthcare, and FinTech.
About
I'm a marketer at heart who speaks data fluently. My long-term goal is to become a CMO, blending consumer insight, analytics, and brand storytelling.
Currently pursuing my MS in Business Analytics at Bentley University (and holding a BSBA in Marketing & International Business from UMass Lowell), I apply Customer Data Analysis for Relationship Marketing concepts to real-world work—like my BMW segmentation project using SPSS and my Orlando Health analytics internship.
Experience
Sales Development Representative
May 2022 – Sep 2024- Took initiative to test/optimize outbound messaging → reply rate lift from ~3% to 15%
- Partnered cross-functionally with Marketing; surfaced behavioral insights from sales data
- Salesforce CRM rigor; pipeline hygiene and sequencing discipline
Sales Development / Onboarding
May 2025 – Present- Onboarded & supported 200+ client accounts; 95% CSAT
- 30% increase in subscription activations with tailored walkthroughs
- 20% early retention improvement via structured follow-ups & health checks
Data Analytics Intern — IT/CE
Feb 2025 – Apr 2025- Built Power BI dashboards incl. AI usage governance; Python automation for analyses
- Six Sigma/SIPOC analysis to recommend process improvements
- Hypothesis testing to inform care and operational insights
Founder / Growth
Aug 2019 – Sep 2021- Meta ads & creative testing → 150% engagement growth, ~30% CAC reduction
- Brand positioning, content calendar, and conversion optimization
- Built from zero: messaging, creative, fulfillment ops
Skills & Tools
Marketing
- Go-to-Market Planning
- Messaging & Copywriting
- A/B Testing & CRO Mindset
- Paid Social (Meta)
- Social Analytics (Meta Insights, TikTok Analytics)
Analytics
- Excel (Pivots, VLOOKUP, Dashboards)
- Power BI (Dashboards, Data Storytelling)
- Python (Automation, Analysis)
- SPSS (Segmentation/Clusters)
- Salesforce CRM
Focus Areas
- Audience Insights & Segmentation
- Lifecycle & Retention Levers
- Campaign Performance & KPIs
- Social Content Systems
- Stakeholder Communication
Projects & Case Studies
BMW Audience Segmentation (Grad Project)
Two-step cluster analysis in SPSS to identify psychographic/media segments; built loyalty strategy and go-to-market ideas for high-advocacy cohorts.
Orlando Health — Analytics Dashboards
Power BI dashboards for AI usage governance; Python-supported analysis; Six Sigma/SIPOC process recommendations to improve compliance and flow.
World Wear — Growth Marketing
Launched DTC apparel brand; Meta ads & creative testing leading to 150% engagement growth and ~30% CAC reduction.
ZoomInfo — SDR Messaging Optimization
Behavioral insights from pipeline informed copy tests; increased reply rate from ~3% to 15% while maintaining targeting quality.